The way we identify and choose between legal experts has been broken for centuries. But now we're fixing it, and creating incredible value for law firms and clients around the world.

Far more value than anyone could have predicted in 2006 when I left the world of corporate law in Hong Kong to pioneer a new area of scientific inquiry, which became known as the cognitive development of specialist legal expertise.

A decade later I brought together a team of scientists, psychologists, lawyers and consultants to create Meisterline®, an international consultancy with a singular mission: To equip law firms, in-house legal teams and corporate clients with the management tools they need to increase profits and achieve more with less.

How? By enabling them to accurately map the expertise of their lawyers, capitalize on better business opportunities and reduce critical costs for their organisations.

Dr Peter Macmillan
Founder & CEO, Meisterline®
Author of "Unlocking the Secrets of Legal Genius: Measuring Specialist Legal Expertise Through Think-Aloud Verbal Protocol Analysis"
One of the biggest problems in today's One Trillion dollar global legal industry, is the inability to objectively measure how good a lawyer - not to say a law firm - really is.

It's why law firms can't accurately value their attorneys and clients struggle to understand what it is they're actually paying for. It's also why younger lawyers - as well as women, ethnic minorities and others - aren't getting the support they need to achieve their career goals.

The market for legal expertise simply isn't transparent enough for making consistently good decisions, and bad choices are costing lawyers and clients millions, if not billions, of dollars every year.

The Consequences
Lateral hiring decisions remain hit-and-miss when based on subjective opinions and gut-feel.

Associate attrition rates are as high as 25% annually across the legal industry.

Workplace diversity policies
continue to disappoint employees and clients alike.
Billing realization and collection rates are under increasing pressure.

Law firm differentiation has never been more difficult, even for elite firms.

Client loyalty
is rarer than ever as personal relationships become less persuasive.
In-house legal departments lack objective resourcing metrics.

Industry benchmarks overlook critical areas of competitive comparison.

Lawyer ranking directories place editorial discretion over quantitative objectivity.

All of which are restricting partner profits and preventing General Counsel and corporate legal procurers from getting better value for their tightening legal budgets.
Once we understood the enormous cost of the legal industry's transparency problem and realized that no-one was better placed than us to do something about it, we set out to create a science-based, technology-enabled solution.

With the help of cognitive researchers, expert coders, and a former NASA physicist - and after more than two years of calibration tests on lawyers from over 100 of the worlds leading law firms - we finally succeeded.

It required a paradigm shift in how legal experts are assessed along with a combination of cutting-edge cognitive science and next-level data analytics. Yet it all started with one simple idea: Map each lawyer's level of expertise to a single, objective number.

That number - which we called a lawyer's M-Score™ - is now transforming one of the world's most important professions (with accountants, architects, engineers, medical specialists and others next on our to-do list).
Our industry-standard expertise metrics will enable you to more effectively - and more efficiently - identify, develop and value exceptional professionals.
The Results

Since 2012, the team at Meisterline® has been refining our Expertise Mapping™ methodology to help law firm managers, in-house legal departments and corporate clients generate higher profits and do more with less - by enabling them to:
Identify special talent and make smarter lateral hiring decisions.
Reduce associate attrition through more effective career support.
Create a diverse, merit-based environment where people feel valued.
Improve billing realization rates and collection on client accounts.
Differentiate the best law firms in local, national and global markets.
Build lasting client loyalty through transparency and peace of mind.
More effectively meet the needs and aspirations of in-house legal teams.
Revolutionize how lawyers benchmark themselves against market leaders.
Capitalize on our game-changing attorney-search capabilities.
What We Do
We use our world-leading understanding of experts, legal practice and technology, to provide unprecedented value to law firms and client organisations of all sizes, across every jurisdiction and industry sector.
For Law Firms
Higher profits-per-partner through attracting (and keeping) more and better lawyers and clients.
For Clients
Increased efficiency when combining internal with outside counsel, and achieving more with less.
Core Services
Recruitment, Retention & Professional Development
"... attrition rates are about 10 times higher in law firms than they are in well-run corporations."

American Bar Association
Know your lateral candidates.
Did you measure the expertise of your last lateral hire? High quality recruits are key to building and maintaining a successful law firm. Subjective, gut-feel decisions can lead to costly mistakes. Our objective, science-based metrics are your organization's secret weapon in the war for the best legal talent.
Give your associates what they want.
Does your law firm or legal department have an internal culture no associate wants to leave? Losing legal talent in search of better training and development - the keys to a thriving culture - is expensive and damaging to your business and brand. Accurate mapping of each associate's developmental needs is the key to giving them the training, work experience and mentoring that builds their careers faster.
Find your location. Choose your direction.
Do you know if your associates are on the right track towards mastering their specialist areas of law? We can track the trajectory of each attorney, and even predict their future progress. Year by year, you can show them precisely how much they're improving and where they're headed.
Reach your career goals faster.
Are you making your associates wait longer than necessary to reach their career goals? Find their current levels of cognitive development, then focus on building the skills and capabilities that will take them to the next level.
"Losing one associate can cost a firm between [US]$200,000 and $500,000."
National Association for Law Placement,
Diversity Metrics
"Women and minorities face around a 50% higher attrition rate than white men."

New York City Bar
Exceed stakeholder diversity expectations.
Are you falling short of your employees' and clients' workplace diversity expectations? When gender, ethnicity, sexual orientation and other irrelevant factors influence hiring and promotion decisions, employees and clients will simply leave. Objective, merit-based assessments lead to demonstrably fairer outcomes - and more motivated, diverse and effective legal teams.
Assess people for what they can do.
Is your firm assessing people based on non-relevant factors when hiring, promoting and assigning work? Do you know for sure? Our metrics reveal each individual's capabilities and potential as experts, objectively.
Build a better workplace.
Management guru Peter Drucker famously said, "What gets measured gets improved." Can you improve workplace diversity without measuring progress at every level of your firm? Our highly granular data will record the impact of your policies in specific areas and firm-wide.
"When clients cannot easily perceive value, they default to price."
James Bliwas, Professional Services Marketing LLC
Business Efficiency & Client Loyalty
"CLOs are becoming more sophisticated about which matters to outsource and which to manage internally, and at pursuing greater efficiency and cost control."

Altman Weil, 2018 Chief Legal Officer Survery
Write-off less and collect on more billable time.
Can you afford to keep writing-off billable time at client insistence - or simply out of habit? Your best clients will resist paying for low quality service, but will pay more when efficiency and expertise can be clearly demonstrated. Defensible billing begins with detailed project specifications and by assigning the right lawyers to every task according to their objectively assessed expertise.
Create client evangelists.
Do clients really view your firm differently from your competitors? The more transparent a law firm is when assigning lawyers to projects, tracking their work and showing their value, the greater peace of mind their clients feel. This capacity for openness differentiates firms and makes clients want to stay, with their loyalty attracting even more clients - some of whom could already be using M-Scores™ across their in-house legal teams.
Embed your experts in clients' in-house legal teams.
Are you helping your clients assess their own in-house experts - and then identify for them the right lawyers from your firm to fill the gaps? General Counsel are under increasing pressure to do more with less. They have internal experts whom they want to utilise and develop, alongside their external counterparts. Through MeisterGap™ Analysis, they can save money and still get great results, all while investing in the future of their in-house talent.
Generate quantitative metrics for legal procurers.
Do your clients have all the numerical data they need to make optimal buying decisions? Quantitative metrics are the lifeblood of every successful corporation. In-house legal teams and legal procurers have to report their hiring decisions in the language of C-suite decision makers: Hard numbers. Legal spend decisions based solely on gut feel, personal relationships and subjective opinion are no longer valid.
Agree expertise thresholds upfront.
Are your clients paying to train inexperienced lawyers? Or do they feel they are, even if they're not? Pro-active law firms and efficiency-focused clients can now agree a threshold level of specialist expertise - as measured by our objective M-Score™ - below which a lawyer's time won't be billed or will only be billed at a discount. It gives all sides unprecedented certainty during the project scoping process and also at billing time.
Premium Services
You have more experts than you know.
Why be limited by how many of your lawyers are ranked in traditional legal directories? Align your experts with their listed peers using our M-Scores™ to reveal how many experts you really have - and precisely how good they are. We use standard reference terms for direct comparisons and analysis. Make the most of the cost of your directory submissions and massively expand your expertise profile.
Find any level of expert, anywhere.
M-Scores™ are independent, objective measures of a lawyer's expertise in a given area of law. They connect the right attorneys with law firms and clients across organisations, platforms and jurisdictions. As powerful for local and international recruitment as they are for project-specific team building. We have a growing database of assessed lawyers all precisely indexed to your needs.
Benchmark your legal talent.
Does your Corporate/M&A department have a better mix of experts than your competitors? How about comparing your firm with those law firms the next level up? You may be surprised to discover your firm's strengths and weaknesses. But you need objective data to see the full picture. The same data your competitors (and clients) are searching for.
Plug-in to the power of our experts.
Are you making the most of our qualitative assessments and quantitative analytics? We've been world pioneers in measuring and developing legal expertise since 2012 (we literally wrote the book on it). We know what best practice looks like and how other organisations are using our systems to get results. We can help you maximize the value of your data and make your business more profitable.
Develop your firm's expertise strategy.
Is your law firm or company truly expertise-focused? Does it direct its resources effectively towards building teams that excel at high-value, non-routine legal work, ensuring longevity in an era of commoditization and rapidly advancing legal technology?
Dive to the next level.
Are you satisfied with information commonly available? There is always more to learn. Discover data that will give you a deeper understanding of your firm, your lawyers and your clients, as well as of those critical areas where you can be more successful.
We're Listening
"The idea behind the Meisterline® score is to enable law firms and clients to make more informed choices as to how they identify and manage legal expertise. ... Not just some flaky, easily gameable scale, there's some serious science behind the index."
Lloyd Pearson
Legal Directories Consultant
Pearson Communications
"If a bright lawyer is working ... with very, very low costs but still has got an excellent brain and a lot of expertise, that's really valuable. The big challenge ... is to make themselves known. How do they put themselves in front of me so that I can see them."
Rosemary Martin
Group General Counsel
"Meisterline® is a fascinating new development that may get us the closest we have ever been for a law firm partner to be able to say with empirical rigour and justification, 'I am more expensive than the alternatives and there is good reason for that ..."
Richard Burcher
Law Firm Pricing Expert
Managing Director, Validatum
"We think we're selling expertise, experience, and judgment … Clients don't want lots of lawyers on their matter if we can effectively handle it with leaner staffing. And they don't want to be paying for the training of younger lawyers who have less experience."
Daniel Neff
Co-Chairman & Partner
Wachtell, Lipton, Rosen & Katz
"Dr Peter Macmillan is the Founder & CEO of Meisterline Analytics, developer of the Meisterline Index™, a unique, science-based lawyer rating service that uses cognitive analysis to measure the expertise of legal specialists. He is one of our 30 people to watch in the business of law in Asia in 2017. "
John Grimley
Publisher & Editor
Asia Law Portal
"... the need is going to increase as time goes on because the legal profession is getting more and more competitive and lawyers are going to take the Meisterline® assessment so that they can show their level of expertise and become more sought after as lawyers."
Pamela DeNeuve
Expert Coach to Women Lawyers
Peak Performance Strategist
"The Meisterline Index™ allows lawyers and others to measure the expertise of legal specialists in ways that were not previously possible. The science behind Meisterline® uses cognitive modelling based on proprietary algorithms which can quantify meaningful metrics of expertise."
Sharma Seemantani
Legal Counsel
Asia-Pacific Broadcasting Union
"You're not trying to replace existing directories, but rather are complementary to them by covering something they don't currently cover. I think that makes a lot of sense. Meisterline's® rigorous cognitive assessments fill a gap in existing legal directory services."
Gene Turner
Founder & Managing Director
"A significant contribution to our understanding of the lawyering process, and in particular the thinking skills associated with lawyering, at various levels of expertise. It offers new knowledge through empirical research on the way we teach continuing professional legal education."
Dr Dorothy Evensen
Professor of Education
Penn State University
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Meet Our Team Leaders
A world-leading team combining legal, scientific and technical capabilities, on a mission to change how professional service firms and corporate clients identify, develop and value their experts.
Dr Peter Macmillan
Founder & CEO
A former legal specialist turned cognitive scientist, Peter is one of the world's leading authorities on the development of legal expertise. His pioneering research and leadership set our direction.
Pauline Hamilton
Senior Consultant
A quality control expert in world-class laboratories, Pauline applies her scientific mind-set to our assessment procedures. She has a keen interest in best practice and in bringing real transparency to the professions.
Dr Alexander Fox
Director of Research & Innovation
A Harley Street practitioner and champion of professionals at all levels of expertise, Alex has a talent for encouraging exceptional individuals. He guides our research with rigour and an insatiable curiosity.
Jody Ciorciari
General Counsel
Jody is a highly experienced lawyer with a deep understanding of legal expertise as both a client and a practising attorney. Relied on by large corporates for no-nonsense solutions, she lives the values of legal mastery.
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Meisterline Limited, Meisterline Analytics Limited and Meisterline Analytics Pty Ltd (Meisterline®) make no representation or endorsement of the quality of and services supplied by any lawyer or law firm. In no event will Meisterline®, their directors, or their officers, be liable for any damages including, without limitation, indirect or consequential damages, or any damages whatsoever arising from use or loss of data, or profits, whether in action of contract, negligence or other tort action, arising out of or in connection with the use of or reliance on Meisterline® assessments, M-Scores™ or this website and its contents. Meisterline® assessments and M-Scores™ are not definitive statements of any particular lawyer's skills, abilities or cognitive performance.

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